1. The SpotlightDo you have something about your business you want to talk about, such as a branding change, new product line, new client or exciting upcoming development? Write a blog article about it! Your blog can throw the spotlight on a variety of buzz-worthy happenings, from a case study of a major problem you recently solved for a customer to that big charity event you're hosting in a few weeks. This option is especially attractive if you don't also have a dedicated news page on your site.
2. The EditorialIf you're an authority in your field, then your opinion matters -- or at least you want it to matter to those who encounter it online. An editorial piece on some aspect of your industry, or recent events that relate to your industry, can put your experience, expertise, and insights on display to powerful effect. You'll want to walk a fairly careful line, of course, because an overly inflammatory approach could easily alienate a lucrative segment of your audience, while a sour or grumpy tone may also prove a turn-off.
3. The How-To GuideEverybody loves free guidance on how to solve a particular problem, especially if that advice is coming from someone who really knows his stuff. Well, every business on the planet meets some kind of need -- and a need is a problem looking for a solution. Dispensing valuable free advice is never time or effort wasted. Brighten a few lives with your expert how-to articles, and you can expect those folks to come back to you when it's time to pay for more complex solutions.
4. The ListPeople love to click on list articles. They're neatly organized, easy to read and easy to digest. Bloggers also love list articles because they provide a handy, ready-made format -- which naturally guides the brain into producing relevant talking points to fill those lists. For best results, give your list article a title that will compel your target audience to check it out, such as...oh, I don't know..."4 Surefire Blog Article Options for Your Business." See how that works?
When you're flailing around for blog topics, fall back on any of these categories and see if you don't suddenly get ideas. Happy blogging!