Copywriting for Customer Appreciation

Now that another Thanksgiving has come and gone, you've probably had ample time to think about what you're thankful for -- and if you're in business, you're obviously thankful for your clientele. But have you actually expressed that appreciation to your customers lately? Thanking your faithful buyers  and associates not only makes them happy; it also assures them that their choices matter and encourages them to keep choosing you. Sending out the right bits of content at the right times can make all the difference in your efforts to show your appreciation in a way that yields results. Here are are a few of the forms that content might take:

Special Offers

Have your customers attained a special milestone that deserves recognition, from their very first product purchase to 10 years as a regular client? Sending out targeted thank-you emails, letters or postcards lets them know that you're thankful for their decision -- especially if those messages include a coupon, discount or other goodie they can make use of. If a local coffee house, for instance, sent me a thank-you note for my business over the past year with a "Have a free cup of coffee on us" coupon, I'd certainly do that. I might also buy a cookie, sandwich or gift certificate while I'm there.

Thank-You Letters

If you just want to express your appreciation at length in a more personal manner, send thank-you letters to your top clients. While you may not have the time to craft individualized messages to each and every client, you can still write several different variations of the letter aimed at particular industries and personnel. But consider adding the personal touch of ink of paper wherever possible. Hand-signed letters make a deeper emotional impression on recipients, while hand-addressed letters are more likely to be noticed and opened promptly.

Testimonials

If you want to thank a vendor partner for their top-class service and assistance, write a ringing testimonial that can be posted on Yelp, LinkedIn, Twitter or included in that vendor partner's own marketing materials. A polished, eloquent testimonial that tells a compelling success story not only makes your colleague look like a million bucks; it also reflects positively on your own willingness to show your appreciation with such care and passion. If your own team is pressed for time, hire a professional copywriter to help you craft this piece into a brilliant promotional statement. Your vendor partner will feel a natural desire to reciprocate, so don't be surprised if you receive a glowing testimonial for your business in return!

Show your appreciation for your customers and associates, and they'll show their appreciation by sticking with you for many profitable years to come. If you're feeling thankful now, just wait till you see how much more you'll have to be thankful for in the future!