Tuesday, September 27, 2022

How to Spark Your Content Writing Engine

If you're tasked with writing content for your business's website, blog, newsletter or press releases, you're writing content for professional use. And if you're tasked with doing enough of it enough of the time, you'll start to feel the pressure sooner or later, no matter how years of experience you have at it. What do you do when the blank screen suggests absolutely nothing to you? How do you get literary blood out that overworked cerebral turnip? It's a question we all have to contend with. Here are a few suggestions that I've found helpful.

Stop Thinking

Zoning out is more productive than you might realize. It might take the form of mild daydreaming about your writing project -- a process Kurt Vonnegut liked to call "woolgathering" -- or it might be closer to a Zen-like state in which you simply think of nothing at all. These practices are highly beneficial to a locked-up, stressed-out creative mind. It not only gives the gray matter a rest, but it also silences the merciless self-critic behind so many cases of writer's block. There's a reason Ray Bradbury kept a sign above his typewriter that read, "DON'T THINK."

Go for a Walk

Many of the great creative minds in history could just as well be dubbed "creative feet," favoring lengthy walks as they pondered the morning's work or the evening writing session to come. It makes a kind of sense if you think about it. The light exercise stimulates cardiovascular performance, pushing oxygenated blood through your brain and improving your mental efficiency. Walking can also be highly inspiring or about as interesting as watching paint dry -- and believe it or not, either of these reactions can give your creativity a boost. You might become charged with ideas from observing the local flora and fauna, or you might find your surroundings so deadly dull that you have nothing to think about except your writing. Walking can also relieve muscular tension, another potential distraction.


"Sleeping on it" is more than just an expression; it's aalso a legitimate way to solve nagging questions and issues when you're working on a writing project (or any other project that requires creative problem solving). Many times my head has hit the pillow in a state of utter confusion, only to wake up with a sense of absolute clarity, the answer to my problem suddenly resembling child's play. Whether your subconscious mind pulled an all-nighter while you slept or your conscious mind just wasn't seeing the obvious due to nighttime fatigue, plenty of sleep can solve plenty of writing worries.

Write Anyway

If that writing project is due tomorrow and your brilliance engine just won't engage for love or money, sometimes all you can do is grit your teeth and write the thing. If you have the technique, you'll still manage to turn out respectable, professional-level work. If you're still learning your craft, the result might be rough around the edges -- but hey, that's what revisions are for. Feel your client out on this issue; some want the deadline treated as holy writ, while others will want you to take that extra day if it'll make a significant difference in the first draft. But writing reasonably well even when you're not "feeling it" is the hallmark of a pro.

One last note: Sometimes the best thing that ever happened to a creative project is the addition of a second point of view. If you feel like it's time to get another writer on board, you know who to call! I'll be sure to come running -- unless I'm busy daydreaming, walking, sleeping or writing, of course.

Monday, September 12, 2022

How to Get the Most Value From Your Digital Marketing Content

No one will deny that marketing is hard work. Digital marketing can prove especially tricky due to the extra technological elements and other moving parts involved. Of course, when it pays off in the form of heightened brand awareness and increased sales, you're not likely to complain about all that time and effort. But if you're spinning your wheels and getting nowhere despite countless hours of grinding out marketing content, you might feel like you have every right to just throw in the towel and proclaim that digital marketing doesn't work. In reality, you may just need to work smarter instead of harder when it comes to your marketing content creation and implementation. Here are some useful tips to help you get maximum value from your digital marketing content efforts.

Follow the Numbers

One tremendously useful aspect of modern digital marketing involves all the metrics it can generate -- metrics that you can study and use to your advantage. A glance at Google Analytics can show you which of your web pages generates the most traffic, for instance, and which pages might not be attracting the crowd you'd anticipated. Since the four web pages that typically enjoy the most traffic include the Home, About, Contact, and Blog pages, you might want to pay special attention to refining the content there. Other important data to follow include your website's bounce rate (the rate at which visitors immediately "bounce" away from your pages instead of sticking around), retention of returning visitors, post engagement in the form of comments from blog readers, and the number of backlinks from other websites.

A/B Test Your Content

Maybe you've spotted some apparent weaknesses in certain parts of your digital marketing campaign, or maybe you're creating an all-new campaign. How do you know what works and what doesn't? One smart way to find out involves a technique called split or A/B testing. You can apply A/B testing to any element of your online presence, from the user interface and page layouts to the written content that drives those pages. In the most basic form of this strategy, you prepare two variations of a given web page or marketing email, showing one variation to half your target audience and the other variation to the other half. You then examine the response rates and other metrics to see which variation delivers the most promising results. Your web developer will probably know how to set A/B testing up for your site, or you can avail yourself of one of the many A/B software tools on the market.

Blog More Frequently

Sometimes the only way to make a proven content marketing strategy work is to do more of it. Blogging serves as a case in point. How frequently you ought to blog depends on what type of business you run and what goals you mean to achieve. HubSpot notes that a small business mainly trying to raise its brand awareness might get results from just one blog post per week, while a company trying to boost incoming web traffic might need to produce several times that blog volume. Creating piles of blog articles can feel like a colossal task, especially if you're doing all the marketing creation yourself or you have a small, overburdened marketing team. Fortunately, you already know an experienced freelance copywriter who can supply you with an endless stream of professional-quality content at affordable rates. So contact me today, and let's talk about how we can turn your digital marketing efforts into digital marketing successes!

Monday, August 29, 2022

Writing Your Own Marketing Content? Avoid These Common Pitfalls

I know many entrepreneurs and other businesspeople who, for whatever reason, have taken it on themselves to write their own marketing content. Some of these individuals have brilliant communication skills, can give an eloquent speech on a moment’s notice, and genuinely enjoy writing. But if you feel the need to compose that web page, blog article, or video script on your own, watch out for common little lapses in judgment that can render your writing less effective than it should be. 

As my writing teacher used to say, “There’s no such thing as good or bad writing, only stronger or weaker choices.” So let’s look at some of those weaker choices with an eye toward avoiding them.

"In order to" -- Only one of the words in this phrase matters. Can you find it? I knew you could. After all, if you're going to say “to,” what’s the point of also saying “in order” except to pad out the text meaninglessly?

"You should," "Be sure to," "Make sure you," “You may want to consider” etc. -- This is the imperative that isn't. I see these phrases pop up a lot, and I suspect Grammarly has something to do with it. Grammarly apparently hates it when the writer actually orders the reader to do something and will suggest these weak-kneed phrases to soften the statement. Well, some of us are trying to market here, yeah? If you want to tell the reader to do something, just tell them to do it. They won’t burst into tears.

"Very" -- This word is like a volume knob with no indicator markings. How much is "very?" Let's say you want to communicate that a film conveys a powerful message. Does "very powerful" really make the point more clearly than "powerful?"

"Great," "Terrific," "Fabulous," etc. -- More garbage words in the grand tradition of "Very." Let's go back to our film review example: "This movie is great!" What the heck does that mean? Why is it great? How is it great? Is it deeply mournful, crackling with dramatic tension, sweet-natured and amiable, refreshingly silly? "Great" means whatever the reader wants it to mean, thus introducing unwelcome ambiguity into your marketing message. State what you mean in no uncertain terms.

As the old song tells us, little things mean a lot. A few smart tweaks and second thoughts can make the difference between strong marketing content and not-so-strong marketing content. If you eventually decide that you’d  rather let a professional copywriter or editor worry about all these details, contact me. In the meantime, let’s be careful out there!

Monday, August 15, 2022

How to Write the Perfect "About Us" Page

When you're shopping for products and services, you probably want to know at least a little about the provider of those products and services, right? Even if whatever you need is a basic commodity that you can get anywhere, you'd rather obtain it from a reputable enterprise, one that hopefully offers better support and higher customer satisfaction than the competition. In a world where we can buy anything from anybody at the click of a link or button, it's often the unique virtues of the seller that sway our final choice.

Well, the same holds true for anyone looking to buy services or products that you happen to sell. When these folks visit your website, you'd better have an "About Us" page that makes a strong positive impression and addresses any potential concerns about your priorities, skills, or experience in the field. So let's look at some key steps in creating that "About Us" page content.

Give Your Company Its Own Bio

"About Us" doesn't just refer to you and other leaders at your company; it also refers to the company itself. I've mentioned previously that a brand can be considered a business's persona, the public face it shows to the world. It stands to reason, then, that your company deserves its own bio blurb. Consider introducing your "About Us" page with an introductory paragraph or two that lays out your organization's status and reputation in the industry, what it sells or does, and why site visitors should care.

State Your Mission, Vision, and Values

This section of the "About Us" page can have its own separate section, or you can simply append it to the company bio section. Either way, it will make a major impact on many prospective buyers who care about the motivations behind the businesses they patronize. The mission statement simply clarifies why your company exists and explains why you do what you do. The vision statement expresses your dreams, hopes, and plans for your organization's future. The values statement lets the world know what you stand for, the rules you play by, the ethical standards you uphold, and your attitude toward your customers.

Spotlight the Team

Now it's time to throw the spotlight onto your key players, ideally starting with the founder or owner. If this individual's educational, work history, special skills, and industry experience have the potential to dazzle your visitors -- then dazzle away! You can repeat this process with a few of your C-level leaders, but you probably don't need to compose elaborate biographies for everyone. Other team members may not need more than a satisfying paragraph that shows them to best advantage. (Keeping these supporting bios short as a general rule will also help hide discrepancies in skills and experiences from one team member to the next.)

Don't Change the Subject

I've seen "About Us" pages that threatened to become "About Everything" pages. It's all too easy to veer off into descriptions of your products and services, sales pitches, and other stuff that more properly belongs elsewhere on the site. Try to keep on message throughout the "About Us" page -- and by the same token, try not to let bits and pieces of your "About Us" page content drift onto other pages.

Writing the ultimate "About Us" page becomes a lot easier once you know what points to make, how and where to make them, and how to maintain the content's focus. Want to know another helpful tip for writing this page? Here you go: Don't write it yourself at all. Instead, hire a professional copywriter to do it for you!

Tuesday, August 2, 2022

4 Great Things Your Blog Content Can Communicate

Why do people and companies blog? The answer to that question may depend on whom you ask. Some may blog mainly to increase their online authority with the major search engines, and that's a perfectly fine (and potentially very effective) strategy. Others may blog because they feel an intense personal need to express their opinions and insights. Still others may blog simply to keep up with their competitors' marketing efforts and stay top of mind with their target market. Blogging can help accomplish all of these goals, but it can also communicate certain key points about your brand identity, your business practices, and even your competence as a solution provider.  Take a look at four great things your blog content can communicate about you and your business.

Great Thing #1: You Understand and Empathize

You may have heard marketers employ the term "pain point." A pain point states a common problem, challenge, or frustration that your audience probably suffers from. Pain points serve as useful conversation starters, not just for blogs but other forms of marketing content as well, because they give readers something they can instantly relate to -- something that hits them where they live. These pain points often drive people to seek answers by performing online searches. If you've just written a blog post on that very pain point, your post may pop up near the top of those search results. If you address that pain point in a manner that shows your empathy for your reader's troubles, you position yourself as a friend who wants to help. Who wouldn't want to read on and find out what form that help may take?

Great Thing #2: You've Got the Answers

Once you show that you understand your audience's pain, you have a golden opportunity to present your products or services as the solution. Think about it: When you need to learn how to fix a problem, you want to uncover informative articles that actually offer answers, whether they include DIY solutions or point you toward the right professional solution provider. If you happen to be that professional solution provider, you just gained a customer. Meanwhile, as you continue to build a blog archive rich in solutions and recommendations, you demonstrate that you don't just have an answer; you have tons of answers. Readers may then come to rely on you as their go-to guru on your particular industry or profession.

Great Thing #3: You Follow the Latest Information

Some blog posts feature "evergreen" information that will prove helpful, correct, and meaningful for years to come, while others focus on more transient topics. Ideally, you want to bounce back and forth between both types of posts. In addition to those essential unchanging pillars of truth, you also want to show that you're up to speed on the latest trends, breaking news, and current events that affect your target audience, especially when it intersects with how you can help that target audience. Topical posts can make a big splash during that initial spike of interest in the subject at hand. Deliver your own take on the hot headline of the day, and you may just attract a whole new crowd!

Great Thing #4: You've Got Your Act Together

Blogging on a regular, consistent schedule communicates some important points about how you run your business. For one thing, it shows that you care enough about your readers to keep providing them with helpful, interesting content. It also says something about your team's organizational, management, and implementation skills. Last but certainly not least, it reminds and reassures your customers that you're still open for business, bubbling with fresh insights and ideas, and ready to deliver the goods. In other words, you're a business that your target audience would actually want to do business with.

Yes, blogging can do your image (and your bottom line) a lot of good, but only if you pursue it diligently and competently. So contact me today for the professional copywriting you need to take full advantage of this powerful business booster!

Tuesday, July 19, 2022

Building Your Audience Through Content Marketing

Have you ever generated a big marketing push, spending hours on content creation that you hoped would move the sales needle, only to find that your hours of content creation went nowhere? Maybe you got an initial response, followed by the sound of crickets chirping. Does that mean the content itself failed? Well, maybe, but it more likely means that you didn't pursue a smart, effective content marketing strategy. Let's look at some basic aspects of content marketing so you can see where you might need to adjust your approach.

Hunting Versus Farming

We networkers use the phrase "hunting versus farming" to describe the careful process of establishing an identity and building trust with potential buyers, as opposed to just making a big splash and grabbing whatever instant business there is to be had. Think of the difference between holding multiple in-depth conversations with people and simply throwing business cards in every direction at a chamber event. Content marketing works the same way. By posting or distributing multiple pieces of relevant, meaningful content that reveals your mission, message, and ideals, you slowly but surely forge a bond between your brand and your target audience. This strategy could make all the difference between one big but short-lived "quick kill" and the creation of an ever-broadening base of repeat customers. 

Don't forget the power of referrals as they relate to content marketing. The more authenticity you establish, the more frequently your audience will share your content and recommend you to other interested parties.

Adding Value Through Relevance

What sets you apart from your competitors? Of course, you might just be better, faster, or cheaper than the other guys. But let's say you sell the same products and services, at the same price and quality level, et cetera. All other things being equal, what additional "special sauce" might you offer? Perhaps the answer lies in the quality and quantity of your content marketing.

Regular blog posts, videos, email articles, and other tidbits of genuinely useful information can provide legitimate added value. Think about all the times you needed quick, free advice or guidance on a particular subject. Chances are that you went online, did a search, found a brilliant video or article, and bookmarked the source of that information for future reference. Maybe you even came to rely on that provider as a trusted expert. That's the power of relevant content. The more helpful your content proves, the better the odds that your impressed, grateful audience will choose you as their go-to source for related products or services.

Reinforcing Your Image (With Variations)

I once fielded a query from a client who wanted to produce an email that would say everything there was to say about her company and produce a massive one-time response. I pointed out to her that (a) that level of information belonged in a landing page, not an email, and (b) content marketing works by feeding the audience small chunks of easily-digested content, one bite at a time.

Imagine how overwhelmed (or even annoyed) you'd feel if a company tried to ramrod everything you needed to know about them down your throat all in one go. Even if your potential customers welcomed that level of information overload, they'd probably retain only bits and pieces of it. So why not introduce those bits and pieces individually? With each new article or video, you can either expand on the piece that preceded it or introduce a new concept, building a complete picture of your brand over time without ever tiring, boring, or confusing your crowd.

Now that you know how to make content marketing work for you more effectively, all you need is the content itself. If you'd rather let an experienced freelance copywriter take that burden off your shoulders, contact me today!

Tuesday, July 5, 2022

Content Writing for Email Drip Campaigns: 3 Key Points

If you're like the average businessperson, your contact lists, email boxes, CRM platform, and business card holders contain a wealth of prospects, some of whom might quite willingly be converted into customers if they encounter the right marketing content at the right time. Unfortunately, not everyone reads blog posts or peruses online videos as voraciously as you might hope, cutting off possible paths to pursuasion. But don't throw in the towel just yet, because those same folks probably check their email just as regularly as you check yours. That gives you a golden opportunity to grab their attention, build their trust, and influence their buying decisions through an email drip campaign. Let's take a look at three key points you should absorb if you want to put the power of email marketing to work for your organization.

1. A Drip Campaign Involves Multiple Touches

Yes, in an ideal world you could send out one earth-shattering email article or sales message that would sparkk an instant firestorm of purchases or requests for further information. But in case you haven't noticed by now, we don't inhabit an ideal world. A traditional sales rep might have to knock on the same door or call the same prospect on the phone time and time again before getting a response. A successful email marketing campaign relies on multiple touches, with emails sent out on a regular, recurring basis until your respondents either capitulate or filter you into that electronic Twilight Zone cornfield, the spam box.

Of course, it doesn't make much sense to send the exact same email article or message to the same people over and over. In a drip campaign, you send out a series of email messages, with each email message building on the impact of the previous one by explaining some additional aspect of your products or services. Eventually the cumulative impact of these multiple touches finally sways the recipients to respond.

2. Cold Emails and Warm Emails Call for Different Approaches

If you want to mount a successful drip campaign, you need at least two sets of email messages -- one for cold prospects, and the other for warm prospects. Cold email messages don't presume any actual interest on the recipient's part, at least not at first. You might start with a friendly greeting that introduces your company and includes a casual call to action such as, "I'd like to tell you more about how we can help you. Please contact me and let me know when we can set up a chat." Subsequent emails address various problems you solve or features you offer, always closing with a request to communicate.

Once a prospect actually responds, that prospect "graduates" from your cold email list and starts receiving your warm emails. These messages can go into much greater informational depth and detail because you already know the prospect is at least slightly interested. Your calls to action can get a little more aggressive at this stage as well.

3. Email Content Should Intrigue, Inform, and Compel

What kind of content should you pack into your drip campaign emails? Well, as noted above, the warm prospects get more content per email than the cold ones. Generally, however, even the cold emails should point out this or that specific problem that your business helps its customers overcome. The warm emails can include the same kind of content you'd normally create for blog posts. At this point, you're composing mini-articles that can include case studies, industry statistics, and other information likely to hold your recipients' interest. By the time you've cycled through your entire set of warm email messages, you should start getting results as long as you've aimed the right content at the right people.

If creating all that email content sounds like a lot of work, well, it is. The good news is that you don't actually have to do it yourself or tie up your marketing team with it -- not when you can hire a skilled, experienced freelance copywriter. Contact me today, and let's capture your target market's attention!

Tuesday, June 21, 2022

Bear Marketing: Smarter Marketing Strategies in a Tough Economy

Yes, yes, we know: "Times are tough." The U.S. has entered a bear market which may or may not drag on, the world continues to cope with pandemic-related issues, and global conflict has made its own mark on an already ugly picture. But if you've been in business for decades, you've seen several pretty grim patches come and go. So how do you keep your head above water, or even thrive, during a tough economy? How do you market your brand to consumers and businesses reluctant to open their wallets? Let's look at some smart ways to make your marketing dollar work harder for you.

Maintain (or Boost) Your Marketing Investment

It may sound counterintuitive, but sometimes you need to increase your marketing investment to get more bang for your marketing buck. Sure, you can cobble together something resembling a DIY marketing campaign, but if that bailing-wire-and-string approach doesn't bring in more business, how have you helped your financial picture? (In reality, you've probably damaged your business further by taking yourself away from other vital tasks to focus on those unsuccessful tactics.) Now's the time to bite the bullet, consult a marketing strategist, and take whatever steps that marketing strategist advises to turn your marketing budget into an income generator instead of a boondoggle.

Resist the urge to cut back on your marketing -- unless you want to see your customer base shrink to microscopic levels. During the big economic crunch of 2008, the businesses that curtailed their marketing saw some short-term benefits. But once the recession ended, those businesses found themselves way behind their competitors who had continued to market themselves consistently and aggressively.

Emphasize Digital Marketing

Traditional marketing methods haven't gone the way of the dodo by any means. Print marketing still matters for reaching certain chunks of your target market that digital marketing might not impact. However, those chunks are getting smaller and smaller as more and more shoppers rely on their computers and mobile phones to find the products and services they need. It only makes sense, then, to shift your marketing focus toward the digital world if you want to grab new buyers' attention and maintain current buyers' loyalty.

Digital marketing holds another money-saving advantage over print marketing: the lack of material costs. When you think about how much money you might have to sink into printing and mailing on a traditional print marketing campaign, you can see how digital marketing allows you to tighten your belt without pinching your marketing power.

Seek Discounted Media Buys

Do you market your company through TV, radio, and billboards? These media options can work well, but they can also cost a ton of money. Your first instinct might be to drop these options from your overall marketing plan -- but before you do, consider the possibilities of getting some amazing deals in the current environment. Billboard and media providers are likely hurting as some of their clients pull away from these channels, so try pushing for special deals and discounts. You might be amazed at how much more media time and space you can buy for what you've paid in the past (or even less).

Make Your Content More Compelling

Remember the point about investing in smarter marketing strategies to get better value from your efforts? Well, the same goes for the content that drives your marketing. If your marketing content doesn't attract new eyeballs, inspire confidence, and compel sales, you might as well not do any marketing at all (and you can imagine how well that would work out for you). Instead of hacking away at your content writing attempts or allowing your current so-so content to keep doing nothing for you, you need to invest in professional marketing content creation. 

Fortunately, copywriting counts as one of the cheaper parts of an effective marketing plan even as it helps you persuade your audience to part with their own money. Best of all, you can hire a freelance copywriter on an as-needed basis instead of adding a new employee to your payroll. Contact me today so I can help your company bear up under this bear market!

Tuesday, June 7, 2022

How to Guest Blog Like a Champ

Congratulations! An influential business leader or publication has invited you to contribute an article as a guest blogger. You have a golden opportunity to share your insights, wisdom, and experience with receptive readers who may then seek you out when they need your products or services. There's only one problem: How do you capitalize on this opportunity instead of blowing it? You're an expert in your field, but what if your expertise doesn't include blog writing? Even if you do create content for your own blog, what do you need to know before you leap into writing for someone else's blog? Let's look at some important steps that can help you succeed in your guest-blogging venture.

Understand the Ground Rules

Different blogs maintain their own standards, from word counts and other formatting requirements to tonal and stylistic preferences. Ask the owner or manager of the blog how long your article should run, whether they want you to adhere to a particular style (Associated Press, Chicago Manual of Style, et cetera), and whether you should sound formal, casual, or somewhere in between. Refer to other blog posts, including those posted by other guest bloggers, and see if you can match their format and tone without abandoning your own unique voice. Last but certainly not least, make sure you know the deadline for submitting the article -- and make sure you can meet it.

Get Your Topic Approved in Advance

This point might sound obvious, but you'd be surprised how many guest bloggers assume that their topic will work for the blog host without actually confirming it beforehand. You can easily spend hours working on an article, only to get a note along the lines of, "Um, what we really needed was [something else]." At that point you can only start over from scratch (assuming you can still meet the deadline) or just give up. Avoid this pitfall by submitting your proposed topic for approval before you proceed.

Inform, Don't Sell

If you've been invited to guest blog, the blog host probably hopes that you'll contribute a thought leadership article that will impress and educate the blog's target audience. Don't take this opportunity to sell your products or services in a brash, transparent manner. Focus on the topic itself in ways that gently steer the audience in your general direction. For instance, a real estate agent writing about the latest trends in the residential market might present a wealth of relevant information while also mentioning the value a real estate expert can provide for buyers and sellers. Instead of dropping a firm call to action in the conclusion, simply wrap things up with a reminder that an expert in your field can help clarify this information and help the reader take the next step, whatever that may be. Since you're obviously the expert in question, who do you think they'll contact?

Even after you know exactly what to write about and how to write it to your blog host's satisfaction, you may find this kind of content creation too challenging, intimidating, time consuming, or just plain inconvenient to bother with. But that doesn't mean you should give up on the self-promotional benefits of guest blogging -- it just means you need assistance from a professional copywriter. Contact me today to find out how I can help you guest blog more easily and successfully!

Monday, May 23, 2022

4 Subjects for Your Summertime Marketing Content

This June 21st will mark the official first day of summer, even if those of us in Texas feel like the hot weather always gets here quite a bit earlier. Unless you sell snowshoes or winter coats for a living, you'll most likely run your business at full tilt during the summer months. Have you thought about how the season might influence your marketing content and strategies? If not, take a look at four subject areas you can mine for more powerful, effective, and relevant content marketing this summer.

1. Summer Fun

What does your target audience do for fun in the summer? Many folks like to jump in the car and head for the nearest beach, fishing hole, or lake. Others prefer to hit the hike-and-bike trails, get in as much golf as humanly possible, or cheer for their local baseball team. Still others prefer to hide from the sun and lose themselves in summer movies or reading. Think about the activities your customers and prospective customers tend to gravitate toward. Do you provide products or services that might either enhance that experience or possibly even make that experience possible for them? If so, drive those points home in your upcoming blog articles, direct mail postcards, sales letters, and other summertime marketing content.

2. Summer Fitness

Summer fun and summer fitness tend to go hand in hand. People want to get the most out of their vacation time, which often means preparing themselves physically for their favorite athletic pursuits. Summertime is also beach time, a thought that sends many individuals to the gym for some quick toning up, or to the local boutique for a more flattering bathing suit. But fitness involves more than just flexing muscles and fitting into bikinis -- it also requires people to think about their sleep quality, nutritional intake, stress levels, and many more essential factors. If your business caters to any of these needs and concerns, add the appropriate seasonal spin to your marketing content.

3. Summer Events

Summer hosts a wealth of events that many of your clients may observe and enjoy, starting with the summer solstice on the first day of the season. As we turn the calendar page from June to July, your Canadian customers will celebrate Canada Day. Here in the States, July 4th obviously means Independence Day, accompanied by all the holiday's traditional sales, outdoor spectaculars, and other income-generating activities. Then there's National Bikini Day (back to the bikinis again!) on 7/5, National Hot Dog Day on 7/20, National Watermelon Day on 8/3, National Left-Hander's Day on 8/13.... Well, you get the idea. Build little marketing campaigns around the events and holidays most likely to resonate with your target market. Since many potential buyers may not even know about some of the more obscure days on the summer calendar, you'll want to spotlight those days in your emails, blog articles, and social media posts.

4. Summer Heat

I already mentioned the summer heat. Some people hate it, others live for it, but everybody responds to it somehow. Sweltering summer temperatures affect everything from household climate control systems and meal choices to water consumption habits, skin protection strategies, and concerns about senior, child, and pet safety. Think about all the potential industries that may serve these needs, including your own. Everybody's talking about the heat anyway, so why not turn the conversation back toward your business? Create content about the various ways you can help your audience endure the heat more safely, comfortably, and/or efficiently, and you'll get all the attention (and business) you can handle until the mercury finally starts to drop.

Smart summertime marketing strategies can definitely help your business get a head start on a more profitable fall and winter. But do you have time to generate the content needed to make these strategies work? You do if you engage the services of a skilled, reliable marketing copywriter. Contact me today so we can cook up the right web, blog, and print marketing content to make your summertime business sizzle!

Tuesday, May 10, 2022

Writing a Press Release? Read This First

You've got something spectacular to share with the world, or at least with your organizations' target market. So, stop the presses! Alert the media! Issue a press release! Wait, you don't have a press release? You've never written a press release? You wouldn't know where to begin with a press release? Okay, never mind. Re-start the presses.

Actually, press releases aren't hard to create once you know how they work and what you need to include. Distributing is easier than ever, too, thanks to the online templates offered by so many of today's digital media publications. Just paste your content into the right fields, fill out the other information, make sure you've followed all the publication's rules regarding formatting and word count, and hit Submit. Of course, there's still the press release itself to be written -- but the following tips should make that go more smoothly for you as well.

Invert That Pyramid

First and foremost, a press release is a news story crafted for publication as such, even if it's actually submitted by a business for purely promotional reasons. News stories follow a traditional structure known as an inverted pyramid. The most newsworthy facts sit at the top (the wide end) of the pyramid; this is your "Who, What, Where, When, Why" section, a.k.a "the lead," and it should be the first information your reader sees. Once you've nailed these key facts, you then move to the middle section of the inverted triangle, or the "body." Here's where you fill out the key points you established in your opening with explanatory information, interview quotes, and detailed breakdowns of attractive features and benefits you want to impress your audience with. The upside-down point at the bottom of your inverted pyramid is known as the "tail." This is where you wrap everything up with final followup information. (See below.)

Just the Facts, Ma'am

When you're trying to talk up an exciting new development, product, or service, it's only natural to fall into hyperbole. If you think something is wonderful, why wouldn't you use the word "wonderful?" Well, it shoots down your objectivity, and journalism (in an ideal world, anyway) is supposed to read as an objective presentation of facts. If you remember "Dragnet," you probably recall the cops steering this or that eyewitness away from a rambling editorial diatribe with a gentle but insistent, "Just the facts, ma'am." If your story really does have items that your audience will respond to, let the facts speak for themselves. You can always add a bit of hype here and there by placing it in someone else's mouth via quotes: "We're excited about this wonderful new way to help our clients thrive," et cetera.

Tell Your "Tail"

Remember that "tail" I mentioned earlier? It might occupy the least distinguished level of the inverted pyramid, but that doesn't make it unimportant. On the contrary, this section provides crucial details such as whom readers should contact to get more details about the story. It also serves as a kind of passive call to action: "The company directs interested parties to contact so-and-so for additional details and a free initial consultation." 

Even if these pointers help to clear up any confusion you might have had about press release composition, you may still feel less than enthusiastic about actually sitting down to write the stupid thing. But you can remedy that hassle easily enough simply by contacting me and letting me put my years of experience as a freelance copywriter to work for you. So stop the presses (again), and let's get the word out!

Tuesday, April 26, 2022

Bio Profile Dos and Dont's

The time has come to tell your story. Okay, maybe you're not interested in composing your memoirs, at least not just at the moment. But your boss has asked you to contribute a bio profile for the company web page, or some association wants to include a blurb about you in their publication, or you've been tasked with taking raw information about key team members and transforming that textual lead into gold. So what do you need to know about crafting an effective, informative, exciting bio profile, either about yourself or about someone else? The following dos and don'ts should prove helpful.

Do Organize Your Points

One problem I've seen time and time again when editing people's bio profiles involves scattershot organization. Key points get shoved down into the middle of the page (what journalists like to call "burying the lead"), while other points pop up in seemingly random spots or get repeated multiple times without much variation. While a bio profile doesn't serve the purpose of a resume and shouldn't read like one, you do want to follow an outline that breaks different subjects into recognizable chunks that follow a logical progression.

Don't Get Lost in Trivia Land

Many companies encourage their team members to include personal information alongside career achievements, work histories, and job descriptions. This information helps to break down the barriers and present each employee as a warm, approachable, real-life human being to clients and prospective customers. But you can always have too much of a good thing, including personal details. for instance, your readers may appreciate the fact that you own dogs without necessarily needing to know each pup's name and breed. Similarly, your personal history may have a direct bearing on your practical experience, skill set, and approach to your work, but we don't need to know about every single twist and turn your professional life has taken. With every point you add, keep asking yourself, "Why does this matter to my reader?" If you can't think of an answer, get out the red pen.

Do Create Long and Short Bio Profiles

If you need to craft a bio profile as a business leader or industry expert for a variety of future applications, keep in mind that some publications, sites, or other organizations will prefer a shorter bio, while others might prefer a longer, more detailed one. The answer to this challenge is simple enough: Prepare both a long version and a short version. It's usually easier to write the long bio first, and then cherry-pick the most important information for the shorter bio. You'll feel much better prepared to participate in a wider range of business opportunities once you've got these options ready for submission.

Don't Try Too Hard to Impress (But Do Try Hard Enough)

Some people prefer not to blow their own horn for fear that they'll appear full of themselves, resulting in a humdrum bio profile that triggers a "So what?" response. Others believe that they have to present themselves as the greatest thing since sliced bread by throwing all kinds of hyperbole into their bio profiles. Try to keep your statements reasonable and realistic, but not to the extent that you fail to talk yourself up at all. It's a fine balance to achieve -- but remember, you don't have to create that bio profile all by yourself. If you'd rather rely on the skills of a professional freelance copywriter, or if just you've got too many other items on your plate to spend precious time sweating over your bio profile, contact me and take advantage of my bio-writing experience You have a compelling professional story to tell -- so let's tell it!

Tuesday, April 12, 2022

Taking Center Stage: Marketing Content for Events and Festivals

After two years of COVID-based cancellations, San Antonio's Fiesta finally returned in full force at the end of March, concluding on April 10th. This festival, which typically draws some 2.5 million attendees, featured over 100 events all over town, from cook-offs and band battles to parades. But of course San Antonio isn't the only metropolis that celebrates its identity and culture through major festivals. Austin has South by Southwest, Albuquerque has its International Balloon Fiesta, and you may have heard about a little shindig called Mardi Gras in New Orleans. A ton of business changes hands during these mega-events, with countless brands getting a welcome boost to their visibility. So how can your own organization get in on the act and grab a slice of all that action? Here are a few routes you can take, along with specific types of marketing content to help you claim the spotlight.

Creating Your Own Event

If you want to generate some serious interest in your company, you don't have to wait for the next big local or regional event -- you can simply create your own. This project might prove as simple as hosting a wine tasting, networking event, business seminar, or some other get-together that combines business with pleasure. Since you can't rely on the kind of public awareness that the big events enjoy, you'll need to generate as much advance word as you can. That means creating and distributing at least one press release announcing your upcoming event, along with direct mail marketing pieces to send to your current client and prospect lists. You'll also want to blog about this exciting development and post updates to your social media channels so your online followers will get fired up and mark their calendars.

Participating in an Existing Event

If hosting your own event isn't feasible, why not participate in someone else's? You might rent booth space at one of the enormously popular local festivals, or you might simply get together with a few other businesses and put together a collective expo of sorts. This approach allows you to share at least some of the promotional burden with these other organizations. You may even piggy-back on another small business's event in return for shouldering some of the costs. Make sure you've put together plenty of print marketing pieces such as brochures and onesheets to hand out at the door. Don't forget to order plenty of branded swag bags and promotional products to accompany those print pieces. Asl your print shop to equip you with branded standup banners, tabletop displays, and other oversized marketing pieces to draw visitors to your booth or table.

Building Event-Related Marketing Campaigns

Okay, so you've decided that you can't get directly involved in this festival or that event. There's nothing stopping you from tying your marketing efforts to that festival or event through imaginative leaps and compelling content. You see this approach all the time in seasonal marketing efforts, with various businesses leveraging Halloween, Valentine's Day, Independence Day, and other big days on the calendar to promote sales. Why not use your local big event for the same purpose? When excitement's already in the air, you want to ride that breeze! Think about how major holidays or seasonal changes might inspire unusual marketing campaigns that nevertheless make perfect sense for your brand. Then promote your event-related sale or public awareness campaign through a combination of blog posts, videos, social media comments, direct mail, and email notices. It sounds like a lot of work, but you can always hire a professional copywriter to produce a lot of that content for you. So contact me, and let's make the big splash your business needs!

Monday, March 28, 2022

4 Ways to Repurpose Your Marketing Content

Week after week, the struggle continues. Fresh drops of blood sprout from your forehead as you stare at a blank monitor, desperately trying to conjure up new and unique material for your marketing efforts. Of course, there's no getting around the fact that you do need to keep injecting relevant, compelling content into your blog, website, and various social media channels. But what if I told you that you already had a great deal of this content lying around, just waiting for you to put it to use in a recycled, upgraded form?

You can make your marketing work so much easier -- and get so much more mileage out of all the hard work you've already performed -- simply by repurposing pre-existing content, it's not even funny. Take a look at four smart ways you can reduce your time and effort curve while still producing a steady stream of marketing content that sells what you do, builds your brand, and keeps you front and center in the public eye.

1. Update Old Blog Articles

You might naturally assume that a blog article has a limited shelf life, with the possible exception of that evergreen anchor post that remains timelessly valid year after year. However, even if the details go rancid after a while, the underlying topic may not. Why not reopen that file and update the information to account for changes in your business, your target audience, or the world in general? Remember, your current blog audience might have missed the original post when it first came out, which should give you reason enough to revisit the subject. You can even opt to rewrite the whole thing from top to bottom, using all the core information that still applies instead of reinventing the wheel. Before you know it, what's old is new again.

2. Post Non-Blog Content to Your Blog

Don't fall into the trap of regarding your blog as some isolated chamber that can only accept content you devised specifically for it. Any point worth devoting time and effort to elsewhere in your marketing efforts can also prove its merits as a blog post. Think about that case study, white paper, press release, or other writeup you recently slaved over. Couldn't that content work equally well in blog form with a nip here and a tuck there? Blogs can offer considerable flexibility in their formats and subject matter, so you'd just be adding more diversity to your target readers' experience.

3. Create Ebooks Out of Pre-Written Content

If you've been writing various kinds of marketing content for months or years, you may have already created the guts of an ebook without even realizing it. Ebooks hold special appeal for prospective clients who want comprehensive, long-form answers to their questions and challenges. That's why they do such a good job as a conversion tool, enticing site visitors to provide their contact information in exchange for a copy of this valuable help. go back and look at your previous blog articles and other written marketing content. Chances are that many of those pieces will fit together (or can be made to fit together) into a larger, cohesive volume. It's certainly a lot easier than composing an ebook from scratch!

4. Transcribe Your Videos Into Articles (and Vice Versa)

If your social media content creation strategy includes YouTube and other video channels, you may have amassed a whole online library of videos relating to your products, services, brand, and industry. But some people naturally gravitate toward text instead of pictures and sound, which means that they may miss your mountain of videos entirely. That's why you should think about transcribing the narrative text of those videos and reworking it into blog articles. By the same token, consider recording your blog articles as voice-over narration for fresh videos. You'll get two pieces of marketing content for the price of one, even as you reach a wider audience and increase your search engine visibility.

Of course, even repurposing your marketing content requires some skill, time, and energy. If you're not sure how to proceed or would just rather leave it the pros, put a professional freelance marketing copywriter to work on the job. While you're at it, request all the fresh content you need as well!

Tuesday, March 15, 2022

Don't Make These 3 Marketing Content Errors

In my previous post, I talked about some smart things businesses can do to enliven their marketing content and make it more effective. But for every set of "dos" in the world of marketing, you'll find at least as many "don'ts." So let's take a quick look at three kinds of errors you want to avoid as you plan, create, and distribute your marketing content.

Error #1: Content Personalization Problems

Do you know your ideal customer's age range, location, and background? Do you understand that person's buying likes, dislikes, goals, and frustrations? If not, then you can't know how to direct your marketing content toward that ideal person. Before you waste too much time marketing to nobody in particular, conduct market research, gather the marketing data you already possess, and construct a buyer persona. Now you can create marketing content for that mythical individual with a reasonable chance of hitting your real-life target dead center.

How much personalization counts as too much? Yes, you should try to personalize your content so that it really speaks to your target market. But you shouldn't personalize it to the point that it sounds like you've been peeping through your audience's curtains or rummaging through their personal calendars. 

Error #2: Blog Bloopers

I've said it before, and I'll say it again here: You need to blog. Businesses that maintain a blog snag 68 percent more of those lucrative leads than those businesses that just sit on their hands. not only do you need to blog, but you need to blog consistently. Maintain a regular posting schedule so your audience gets used to expecting more of that brilliant, engaging, useful content from you. Remember, if they like your posts enough, they'll share them with friends and colleagues!

On the other hand, more blog content can hurt instead of help if you throw quality out the window for the sake of sheer quantity. First, Google's search ranking algorithm gives preference to relevant, high-quality content over mass-produced garbage. Second, poor writing and off-target topics will just make you look indifferent at best and incompetent at worse to your prospective clientele.

Error #3: Lack of Content Diversity

I've been going on about blogging, but blogging doesn't represent the sum total of successful content marketing creation and distribution. If you only blog, you're missing out on the opportunities generated by other forms of marketing content such as infographics, Tweets (and other social media mini-posts), YouTube videos, case studies, white papers, eBooks, you name it. Your blog fills one channel, but you need to look at filling up at least some of these other channels as well.

I say "at least some," not "everything out there." No target audience member maintains a presence on every social media channel on Earth, so neither should your company. Remember your buyer persona? Look into that data carefully to see which channels your ideal customer most likely frequents. Then focus your own content marketing efforts on those few channels instead of wasting time and energy trying to impress the whole world. You don't need the whole world; you just need the people who will buy from you.

I've just scratched the surface here, but you get the idea. If you need help creating the right content for the right viewers, contact me and apply my professional writing services toward your marketing success!

Tuesday, March 1, 2022

Want Livelier Marketing Content? Make These Smart Fixes

You always know when a piece of marketing really does its job on you, even if you don't know exactly how or why. The words leap off the page, grab you by the throat, and compel you to keep reading all the way to the end. By the time you reach that final call to action, you're dialing that phone number, clicking that email link, visiting that website, or placing that order. You also know when your own marketing content doesn't work -- because you don't see any of that responsiveness from your target audience. Where did you go wrong when your blog, print marketing, or web content may promise remarkable features and benefits that should get your buyers chomping at the bit? The problem may lie, not in what you say, but how you say it. If your marketing content just seems to sit there against a background of crickets chirping. take a closer look at it and see if you need to make any of the following fixes.

Replace Passive Verbs With Active Verbs

Question: What do "is," "are," "be," and "have" share in common, aside from their utter blandness as word choices? Answer: They all count as passive verbs. Passive verbs can suck the life right out of your marketing copy. Compare them to active verbs such as "make," "present," "establish," "pose," "offer," and "promise." Better yet, see how many of the passive verbs in your current content you can replace with these more robust, high-energy options -- and then see for yourself how those changes turbocharge your content.

Go Light on the Vocabulary

Of course you want to impress your audience with your intelligence, knowledge, and industry savvy. Just don't fall into the trap of fattening your text with five-dollar words. The more complex your vocabulary, the more potential obstacles you throw in front of your audience. If your ideal buyer doesn't know half the words you use, how can you hope to sell to that person using those words? A simpler range of shorter words will usually make a greater impact, not only because more readers can understand it, but also because it naturally hits harder and makes for easier, more pleasant reading (no matter how educated the reader).

Clear Away the Fluff

When you read a piece of marketing content, you probably find yourself thinking two things: "What's in it for me?" and "Get to the point." No matter how well you answer the first point, you can still lose your readers by fumbling the second. Don't spend paragraphs setting the stage for the goodness to come; start with the goodness and get better from there. My playwriting teacher used to encourage his students to start a scene in the middle and fill in the necessary background along the way. When reviewing your work, trim out all unnecessary verbiage. Fluff belongs in a vacuum cleaner bag, not in your marketing content.

Interact with Your Audience

Did you ever read a piece of marketing content that didn't seem to acknowledge your presence at all? If you can't think of any examples, you probably just don't recall the failed content in question -- and why would you? People like it when you talk to them or with them, not at them. Since your marketing content does your talking for you, you want to leave room in it for the reader's own imagination and internal responses. If you want an example, look at the beginning of this paragraph. I asked you a question, and your mind probably generated an answer. You interacted with the content, whether you realized it at the time or not. If you really want to maximize the power of this approach, ask questions that make your readers answer, "Yes." Get your target audience agreeing with you, and that final call to action will yield the response you want.

Make these changes, and your marketing content should make a much more vivid impact on your target market. Need some professional help from an experienced marketing copywriter? Contact me today!

Tuesday, February 15, 2022

Writing for SEO: An Introduction

As you look around for ways to improve your business's visibility and marketing reach, you may stumble on the phrase "writing for SEO" again and again. But unless you live in the digital marketing world, your first response (and a completely valid one) is probably "What the heck does 'writing for SEO' mean?" So let's take a moment to examine that question and explore some basic ideas about creating content that helps you make a bigger online splash.

First things first: SEO stands for search engine optimization. It encompasses a whole range of techniques that content creators and web development specialists employ to help their clients score higher on online search results. The more frequently and prominently your brand pops up in response to your target audiences' online searches, the more successfully you can draw these valuable prospects to your website, at which point they've entered your sales funnel. (Keeping them there may call for other marketing measures, of course, including the placement of the right content in the right places. But that's a topic for another day.)

Effective SEO can involve everything from how your web developer structures, tags, and codes your website to the choice of URL. But it also hinges on what kind of content you write and how you write it. Fortunately, you can win half the battle here simply by writing web pages, blog articles, and other online content that genuinely matters to your target market. Google rates relevance very highly indeed, so the more relevant your content appears, and more of that content you produce, the higher you're likely to show up on those all-important search results.

Of course, you want both your audience and the major search engines to be able to understand and absorb that content easily. Consider breaking the content into easily digestible paragraphs, including bulleted or numbered lists where relevant. If you use headers, make sure to tag them with the proper hierarchy of H1, H2, H3 etc. The addition of images always helps, especially if the images contain relevant verbiage in their tags.

The presence of links can also play an important role in your content's SEO. When you include links to authoritative, respective information sources, you're demonstrating your own value and reliability as a trusted resource. If you really write high-quality content and build your reputation, other websites may even start linking to your web content, encouraging a fresh stream of incoming traffic from impressed readers who want to learn more from (and about) your organization.

You may have noticed that I haven't mentioned keywords yet. Yes, the use of relevant, commonly-searched keywords will help your content rank higher. However, the old days when you could just keyword-stuff a page or article and expect brilliant results are long gone. In fact, search engines now punish suspected keyword-stuffing efforts. So by all means use those keywords, but use them only as the content calls for them. Focus on creating relevant, high-quality content, and you can't help but use the right keywords in a sensible manner.

Need help creating the kind of content you need for successful SEO? Then you need the services of a skilled, experienced professional copywriter. Contact me today!

Tuesday, January 25, 2022

Written Content and Visual Design: 2 Peas in Your Marketing Pod

 When the word "marketing" enters your head, do you think of arresting visuals, or do you imagine compelling statements that demand an audiences' attention and inspire further interest in your products or services? Most likely, you envision both of these elements working together -- which is just as it should be. The written content and visual design elements that express your brand image and marketing message must mesh in a concerted effort to make your business shine. So let's look at how to get the best possible use out of these two peas in your marketing pod.

First, let's establish what we mean when we talk about visual design. In this case, I refer to two primary skill sets: graphic design and web design. Graphic design traditionally includes all the static visual elements of your marketing "look," from your company's logo and color scheme to the way images lead the eye through a brochure, sales sheet, PowerPoint presentation, or trade show display area. Web design creates and positions these visual elements in a dynamic online format, with bits and pieces that may change according to what kind of screen the viewer encounters them on (a technique called responsive web design) or as you add continuous updates to your portfolio, services, or biographical data. 

Web design and graphic design may differ somewhat in their requirements. For instance, certain fonts and color arrangements that work like gangbusters on a website may not look good on a print piece, and vice versa. Ideally, you want to create a design language that will work equally well for both offline and offline media.

Where does content writing enter the picture, so to speak? Well, it may come at the beginning, or it may show up later in the process. Of course your designers will want to have the basic look of your brand firmly in hand right from the beginning, while your web team will probably have some clear ideas about the basic formatting and layout decisions for your website. But the content-first approach often makes good sense for print marketing pieces. I've worked with graphic designers who used my content as a creative springboard to generate visual ideas for a onesheet, brochure, or direct marketing postcard. In some cases, a web designer may also make layout decisions based, at least in part, on what the written content seems to call for.

Ideally, your copywriter and your visual design team try to complement each other as seamlessly as possible (under the direction of a marketing director or coordinator who keeps everyone moving in the same direction). When I'm writing for a project that will include visual design, I talk to the designer about the overall concept and try to leave plenty of room for visual elements in my work. If the designer has trouble fitting my content into the design, I may need to trim it down. If I present an idea that lends itself to a particular image, the designer may want to fit such an image above, below, or alongside it. The main thing is that we're aligned as a creative unit to produce a final result that sells.

As an experienced freelance copywriter, I maintain relationships with many graphic designers and web designers. If you need both written marketing content and marketing design skills, contact me today and I'll hook you up with both!

Tuesday, January 11, 2022

Gaining (a Copywriter's) Perspective on Your Marketing Content

You may have all kinds of good, solid reasons for outsourcing at least some of your marketing content creation needs to a freelance copywriter. Maybe you don't happen to have a talent for writing, so creating your own marketing content takes up a huge amount of time that ought to go toward doing your day-to-day tasks that keep your business running. Maybe you do have the talent, but you hate, hate, hate using it. (Some people just don't enjoy writing. Heck, even I don't enjoy it sometimes. Of course I find the resolve when it's time to pay the bills.) Maybe you already have a copywriting team in place, but it happens to be stretched to the limit already. These are all great reasons to hire a copywriter, and in each case I'm happy to step in.

But there's another terrific reason to think about adding a copywriter to your creative team: the possibility that you may be "too close to the topic." Let's face it, you know your business inside-out. You're immersed in it on a daily basis. You work with other people who also know the industry, and you communicate with colleagues that speak the lingo as well as you do. You live in the world of your business. The thing is, your customer probably doesn't.

You may find it impossible to see yourself objectively enough to put yourself in your reader's shoes. Sometimes it's hard to pretend you're John Doe instead of Jane Manufacturing Incorporated long enough to really grasp what the reader wants to know, as opposed to what you want to tell him. Time to bring in an objective party -- one who happens to write marketing content for a living. Your copywriter can see John's perspective as well as Jane's, creating a message informed by one and aimed at the other.

You may also find that your industry speaks a language the general public doesn't understand. I recall the time I walked into an engineering company and the owner said, "Ah, so you're the guy who's going to rescue us!" The company's leadership team had spent so many years talking engineer-speak to engineers that they'd lost a handle on how to translate their features and benefits into common English. Again, copywriter to the rescue.

Whatever your writing roadblock may be, don't keep suffering with it. Contact me today, offload that specialized work to a specialist, and welcome a new brain to your company's think-tank.