"I can't go on. I'll go on." Does that famous quote from the writer Samuel Beckett resonate with you a little too strongly when you try to create blog content for your business? You know you need to be blogging to increase your brand's visibility and boost your inbound marketing efforts, but you find yourself locked in a battle against the clock. Let's face it, we're all busy people, and writing takes time. Even so, you can use some clever workarounds to break through those barriers and keep your blog alive, whether you have time for it or not. Try these ideas on for size.
Use Your Voice, Not Your Fingers
Many people who have the gift of gab freeze up when they have to write instead of talk. Some feel intimidated by the blank screen, while others get bogged down in the mechanics of typing, deleting, and re-typing. If you struggle to string one word after another on the keyboard, try ditching the keyboard (temporarily) in favor of a voice-to-text program. Speak from the heart on your chosen subject, and watch the screen fill up with text that mostly matches what you meant to communicate. You'll probably need to go back and make some corrections, but at least you'll have broken through that barrier. If you aren't a touch typist, you may find that the composition goes much faster than the hunt-and-peck method ever made possible.
Tease It Now, Write It Later
Blogs need not focus entirely on "evergreen" articles that address your target audience's major challenges or interests. They may also include your expert analysis and opinions concerning breaking news that affects your industry or your readers. But when a major event occurs, you can't necessarily drop everything you're doing and immediately turn out a definitive post on the subject. What you can do is bang out a quick teaser for what you will be writing on the subject as soon as you get a chance. "Breaking news! This amazing thing just happened. What does it mean for your personal or professional life? We'll be posting a more in-depth look at it soon, so watch this blog!" You've just bought yourself some writing time while still responding to the big event in a timely manner.
Write More When You Do Have Time
Okay, so you don't always have time to blog. But what about those occasions when you do have a little extra time? That's when you should throw it into high gear and overproduce. Create a blog article stockpile that you can draw on when you have not time to compose fresh materials on the fly. If you really want to get ahead of the game, create a 12-month editorial calendar and start writing blog posts that can go out at those various times of year. At least you won't be scratching your head over possible topics.
Outsource Your Blogging Responsibilities
If you really can't make time for blogging even after trying the options noted above, why not hand your blogging burden over to someone else? Maybe you know another expert or influencer in your field who would be more than happy to contribute a guest post. Or for a more comprehensive solution, maybe you could hire a freelance copywriter with the necessary skills and experience to keep your blog populated with top-class content that engages your audience, shows off your expertise, and promotes your brand. Now you have all the time in the world to run your business instead of writing about it!