Tuesday, December 20, 2022

How to Blog When You Don't Have Time to Blog

"I can't go on. I'll go on." Does that famous quote from the writer Samuel Beckett resonate with you a little too strongly when you try to create blog content for your business? You know you need to be blogging to increase your brand's visibility and boost your inbound marketing efforts, but you find yourself locked in a battle against the clock. Let's face it, we're all busy people, and writing takes time. Even so, you can use some clever workarounds to break through those barriers and keep your blog alive, whether you have time for it or not. Try these ideas on for size.

Use Your Voice, Not Your Fingers

Many people who have the gift of gab freeze up when they have to write instead of talk. Some feel intimidated by the blank screen, while others get bogged down in the mechanics of typing, deleting, and re-typing. If you struggle to string one word after another on the keyboard, try ditching the keyboard (temporarily) in favor of a voice-to-text program. Speak from the heart on your chosen subject, and watch the screen fill up with text that mostly matches what you meant to communicate. You'll probably need to go back and make some corrections, but at least you'll have broken through that barrier. If you aren't a touch typist, you may find that the composition goes much faster than the hunt-and-peck method ever made possible.

Tease It Now, Write It Later

Blogs need not focus entirely on "evergreen" articles that address your target audience's major challenges or interests. They may also include your expert analysis and opinions concerning breaking news that affects your industry or your readers. But when a major event occurs, you can't necessarily drop everything you're doing and immediately turn out a definitive post on the subject. What you can do is bang out a quick teaser for what you will be writing on the subject as soon as you get a chance. "Breaking news! This amazing thing just happened. What does it mean for your personal or professional life? We'll be posting a more in-depth look at it soon, so watch this blog!" You've just bought yourself some writing time while still responding to the big event in a timely manner.

Write More When You Do Have Time

Okay, so you don't always have time to blog. But what about those occasions when you do have a little extra time? That's when you should throw it into high gear and overproduce. Create a blog article stockpile that you can draw on when you have not time to compose fresh materials on the fly. If you really want to get ahead of the game, create a 12-month editorial calendar and start writing blog posts that can go out at those various times of year. At least you won't be scratching your head over possible topics.

Outsource Your Blogging Responsibilities

If you really can't make time for blogging even after trying the options noted above, why not hand your blogging burden over to someone else? Maybe you know another expert or influencer in your field who would be more than happy to contribute a guest post. Or for a more comprehensive solution, maybe you could hire a freelance copywriter with the necessary skills and experience to keep your blog populated with top-class content that engages your audience, shows off your expertise, and promotes your brand. Now you have all the time in the world to run your business instead of writing about it!

Tuesday, December 6, 2022

Content Writing Revision: Making Fixes Versus Starting Over

If you've ever tried to cook an elaborate dish only to have it emerge from the oven looking less than appetizing, your mind probably raced with corrective options. If it probably tastes okay, can you get away with simply disguising the exterior? Is it simply missing some finishing touch or other to make it perfect? Or do you need to scrape it into the trash bin and go back to Step One of the recipe? These kinds of decisions extend beyond the kitchen to a variety of other efforts, including marketing content creation. What do you do when a piece of content just doesn't live up to expectations -- make a few edits here and there, or start a new draft from scratch? Let's look at the available options, and when you might choose one over the other.

Proofread or Edit?

When many people think of editing in terms of written content revision, they tend to focus on fixing obvious errors in grammar, spelling, vocabulary, and other mechanical flaws. However, these fixes fall more properly under the category of proofreading. Proofreading represents that final step in making sure an otherwise-perfect piece of content is free of these surface errors. A trained copywriter will always proofread a draft carefully before submitting it. Even if the draft requires other revisions, at least the copy will appear clean and competent.

Editing digs deeper into the revision process. If your contants feels rushed, draggy, or disorganized, it may need an editor to cut, expand, or relocate large chinks of it. If the tone sounds wrong for your message or seems unlikely to appeal to your target audience, a copywriter with editing experience can find different words to alter that tone. At this point, the content is still salvageable as-is, even if it needs an extensive facelift.

Back to the Drawing (or Writing) Board

A top-to-bottom rewrite becomes necessary when the options noted above can't save the content without a ridiculous amount of effort. In many cases, it's easier, faster, and more cost effective for a professional writer to start over, using the previous draft simply for reference. Time and time again, I've found myself spending more time trying to resuscitate a flawed draft that I would've spent drafting something completely new. It's just easier to get it right the first time. A mostly-perfect draft from a seasoned pro will almost always require little to no revision -- a happier outcome for everyone involved.

Whatever degree of revision your website, blog, or other marketing content may require, a skilled professional copywriter can help you make it shine. Contact me today to turn that lump of coal into a diamond!