This June 21st will mark the official first day of summer, even if those of us in Texas feel like the hot weather always gets here quite a bit earlier. Unless you sell snowshoes or winter coats for a living, you'll most likely run your business at full tilt during the summer months. Have you thought about how the season might influence your marketing content and strategies? If not, take a look at four subject areas you can mine for more powerful, effective, and relevant content marketing this summer.
1. Summer Fun
What does your target audience do for fun in the summer? Many folks like to jump in the car and head for the nearest beach, fishing hole, or lake. Others prefer to hit the hike-and-bike trails, get in as much golf as humanly possible, or cheer for their local baseball team. Still others prefer to hide from the sun and lose themselves in summer movies or reading. Think about the activities your customers and prospective customers tend to gravitate toward. Do you provide products or services that might either enhance that experience or possibly even make that experience possible for them? If so, drive those points home in your upcoming blog articles, direct mail postcards, sales letters, and other summertime marketing content.
2. Summer Fitness
Summer fun and summer fitness tend to go hand in hand. People want to get the most out of their vacation time, which often means preparing themselves physically for their favorite athletic pursuits. Summertime is also beach time, a thought that sends many individuals to the gym for some quick toning up, or to the local boutique for a more flattering bathing suit. But fitness involves more than just flexing muscles and fitting into bikinis -- it also requires people to think about their sleep quality, nutritional intake, stress levels, and many more essential factors. If your business caters to any of these needs and concerns, add the appropriate seasonal spin to your marketing content.
3. Summer Events
Summer hosts a wealth of events that many of your clients may observe and enjoy, starting with the summer solstice on the first day of the season. As we turn the calendar page from June to July, your Canadian customers will celebrate Canada Day. Here in the States, July 4th obviously means Independence Day, accompanied by all the holiday's traditional sales, outdoor spectaculars, and other income-generating activities. Then there's National Bikini Day (back to the bikinis again!) on 7/5, National Hot Dog Day on 7/20, National Watermelon Day on 8/3, National Left-Hander's Day on 8/13.... Well, you get the idea. Build little marketing campaigns around the events and holidays most likely to resonate with your target market. Since many potential buyers may not even know about some of the more obscure days on the summer calendar, you'll want to spotlight those days in your emails, blog articles, and social media posts.
4. Summer Heat
I already mentioned the summer heat. Some people hate it, others live for it, but everybody responds to it somehow. Sweltering summer temperatures affect everything from household climate control systems and meal choices to water consumption habits, skin protection strategies, and concerns about senior, child, and pet safety. Think about all the potential industries that may serve these needs, including your own. Everybody's talking about the heat anyway, so why not turn the conversation back toward your business? Create content about the various ways you can help your audience endure the heat more safely, comfortably, and/or efficiently, and you'll get all the attention (and business) you can handle until the mercury finally starts to drop.
Smart summertime marketing strategies can definitely help your business get a head start on a more profitable fall and winter. But do you have time to generate the content needed to make these strategies work? You do if you engage the services of a skilled, reliable marketing copywriter. Contact me today so we can cook up the right web, blog, and print marketing content to make your summertime business sizzle!