1. The Wrong Impression Will Be the Last Impression
For the countless people who pull up LinkedIn Facebook, or professional directory bio pages in their search for a particular kind of professional, your profile may be their first impression of you -- and possibly the last, if you blow it. Clunky language, misspellings, grammatical errors, and other wrong notes can reduce a visitor's idea of you in a hurry, despite your impressive list of skills, clients, and achievements. Not screwing up your profile is the first hurdle toward credibility, so don't disqualify yourself right out of the gate.
2. Your Profile Counts as Marketing Content
Some professionals are perfectly willing to invest time, money and effort into several types of marketing content -- from web pages and blog articles to print marketing copy -- without recognizing profile text as another important piece in the marketing puzzle. All your marketing content should integrate seamlessly to produce a single, congruent, compelling presentation of your brand. That can't happen if you just cobble together bits and pieces of your resume and throw them up on your social media profile page or directory listing.
3. Your Uniqueness Needs to Shine
If someone is searching for the products and services you provide, they're probably looking at more profiles than just yours. If you're in a crowded market or a super-competitive industry, it's especially easy to get lost in the shuffle -- unless your profile stops viewers in their tracks. To achieve this goal, you have to state, in no uncertain terms, exactly what sets you apart from the competition. Do you have more experience? Do you bring special skills or training to the table? Are your products or services better than the other guy's? If you're having trouble isolating or expressing that unique value proposition, a professional writer can offer some helpful outside perspective as well as the necessary eloquence.
4. You've Got Better Things to Do
Even if you have the golden combination of basic writing skills, marketing expertise, and the ability to put your unique spin on your profile -- why would you spend hours laboring away at this task when you've got business to conduct? Some of my best clients are brilliant, articulate individuals who recognize the value of handing this work over to a trusted professional while they focus on more profitable and/or enjoyable activities. Ask yourself what your time is worth -- and then contact me. I can help you put the "pro" in your profile!