Think in Categories
How many different kinds of blog articles are there to choose from, really? Blog content tends to fall into different categories, and you can use those categories as a starting point to determine what kind of post you want to write. For example, what about:
A success story - Can you recall a recent situation in which you helped one of your clients out of a jam? If so, you have the basis for a success story that might convert readers into customers.
Breaking news - Has some major innovation, cultural shift or financial upheaval affected your readers and/or your industry? It's time to add your two cents to the online discussion.
A call for input - What do your readers think about a specific subject? What's on their minds, and how you can provide some much-appreciated assistance? Ask them to submit topics that you can address on your blog.
A guest blogger - Who says that you have to write every word of your own blog content? If you have access to valued vendor partners or industry pundits, why not invite them to contribute occasional posts as guest bloggers? You can then return the favor by making guest appearances on their blogs, making you visible to a whole new audience.
An employee spotlight - Do you have a new employee or established "superstar" you'd like to introduce to your readers? A blog article can provide the perfect opportunity to call attention to the quality of your team members (and, by extension, your company).
A product or service spotlight - Do you have a new product or service that you want to promote, or a regular feature that could benefit from some additional focus? Blog about it -- and invite your readers to learn more by contacting you directly.
Think in Questions
Another useful technique for triggering blog topics is self-questioning. Asking yourself certain compelling questions can lead your mind down the path toward fresh ideas. For instance, you might ask yourself:
- What's the most important thing I've learned in the past 12 months?
- What are the [X number of] things my readers can do about a specific problem -- and how can we help?
- What are some of the most common myths or misconceptions our target audience might have about some aspect of what we do?
- What burning issue or danger does our audience really need to know about?
- How does the current season or upcoming holiday affect our readers' need for our products and services?
- What kind of special offer or event can I announce in the context of a blog article?
Try these triggers on for size and see whether they open up new vistas for your blog content. If you need even more help, bring a second brain on board by hiring a freelance copywriter!