How do you get the word out more effectively? You beef up your marketing. How do you beef up your marketing without also beefing up your in-house payroll? You engage a freelance copywriter on an as-needed basis to provide you with all the content you need. Here are four ways a freelance copywriter can help you grow your client base.
1. More Persuasive Messaging
The most obvious benefit of hiring a professional freelance copywriter involves the persuasiveness of the marketing content you're putting out there. Anything worth doing is worth doing right. Unfortunately, many businesses spin their wheels to produce lots of content with only a minimal return on that investment of time and energy. When you assign the work to a skilled, experienced freelance copywriter, you can rest assured that the writing you get back will make the points you want to make in the most compelling manner possible.
2. More Precise Audience Targeting
Some new business owners, when asked about their ideal clients and prospects, will reflexively answer, "I'll take anybody." In reality, however, you have one or more specific target markets, pockets of prospects with clearly identifiable personal demographics, locations, and industry segments. Marketing content that simply sprays a generalized message like water from an emergency sprinkler system may land a few drops on the right people while drenching plenty of the wrong ones. A freelance copywriter knows how to write content designed to appeal to specific buyer personas. This professional can employ the perfect combination of style, vocabulary, tone, and selling points to aim your message at the people who most want to hear it.
3. More Fuel for Your Marketing Channels
The never-ending demands of today's marketing world can make you feel like you're feeding a black hole. A seemingly endless array of social media channels beckons to you for attention and content. Even after you've narrowed down your social media strategy to focus on a few key channels, those channels need material on a regular basis. Your future clients live much of their digital lives here, constantly checking their favorite streams or coming to your channels because Google searches led them to you. The more actively you can populate these channels with relevant, interesting, persuasive content, the more new clients you can add to your list. A freelance copywriter can take on much of this burden for you.
4. More Room for an Expanded Client List
How much time and work would you say goes into marketing content creation? If you've ever sweated bullets to produce a blog article, you know that writing consumes both brainpower and billable hours. Yes, you can land clients from these efforts -- but once you have them, you've got to meet their needs if you actually want to hold onto them. When you delegate the heavy lifting of content creation to a freelance copywriter, you free up time that you and your team can use to cultivate more clients, close new deals, and search for new opportunities.
Don't let your client list lie stagnant or wither away. Find out for yourself how a professional freelance marketing copywriter can help you grow!