Writing is hard -- and I say that as a professional writer with a quarter-century's experience under my belt. Some of the world's greatest wordsmiths have found themselves paralyzed by writer's block or otherwise unable to produce the material they need in a timely manner. Why do we struggle with this particular problem? I mean, you don't hear about people experiencing accountant's block or insurance agent's block. (Plumbers, of course, must deal with blocks of a different nature.) I think it's a combination of intimidation and time management trouble. Writing requires focused creativity for a specific period. If you don't do it regularly and efficiently, you may feel overwhelmed by its demands while also falling behind in your marketing content production quota, which only increases the perceived burden.
Fortunately, you can employ a variety of clever tricks to get yourself pumping out that materials for your website, blog, newsletter, or email marketing campaign. You don't have to resort to the drastic antics of a Friedrich Schiller, who kept stinky rotten apples in his desk drawer to inspire his creative mind. you may benefit from the following smart strategies to turbocharge your productivity.
Optimize Your Workspace
A cluttered desk area is like a cluttered mind: It makes finding specific things impossible. Those bills and tax forms only distract you from the job at hand, while constant incoming emails and online news updates help to ensure that your word processor screen remains blank. Clear all that paperwork away until you've completed your writing session. Look into "minimalist" writing apps that fill the whole screen, banishing all other electronic distractions.
Give Yourself 25 Minutes
Don't beat yourself up if you can't create for hour after hour. Research indicates that most of us can only focus on concentrated mental efforts for about 25 minutes at a time before we run out of steam. Franscesco Cirillo responded to this challenge by creating the Pomodoro technique, named after the tomato-shaped timer he sells as part of his online productivity program. But you can try a basic version of this technique using any handy timer that will alert you at the 25-minute mark. Set the timer, think and work as hard as you can for 25 minutes, and then stop and take a break when the alarm goes off. You'll keep your mind refreshed and feel less intimidated by that next session.
Set Yourself Free
Many writers and non-writers alike feel as if every sentence they set down must be a shining jewel. But if you've ever seen gems in the natural form, they're pretty rough; they need plenty of cutting and polishing before they make their way into fine jewelry. if you insist on creating a perfect phrase before you can move on to the next phrase, you'll probably just get stuck. So stop worrying about spelling, grammar, or flow. Just bang out a draft that you can polish later so at least you'll have something to polish. (Ray Bradbury famously posted a note above his typewriter that read DON'T THINK.) If the beginning of that blog post stumps you, then don't start at the beginning -- write any part of the article that you've got rattling around in your head. That bit will help you figure out the earlier and later bits, and before you know it you'll be done.
I hope these tips prove useful for you. If you still can't muster the time, energy, or creativity to produce a steady stream of marketing content on your own, you can always enlist my services. Contact me today so we can get started!
