Tuesday, August 15, 2023

How Is Content Creation Like Moving?

I'm in the process of picking up and relocating -- a process you've almost certainly dealt with at least once in your life. You know the drill: purchasing boxes, loading some items, discarding others, figuring out where everything will go and how to get it there, scheduling utility connections et cetera. While moving can seem tiring, boring, or annoying, it can also prove illuminating in some respects. In fact, as I was going through all these steps, I couldn't help but notice some striking similarities between the moving process and the content creation process. Take a look at some of the things these two activities have in common.

They Both Require Planning

Sure, you might throw everything you own into a van at random and set off for your new digs -- that is, if you don't mind opening the van to see a pile of jumbled boxes and broken valuables. Smart moving requires smart planning, from what order those boxes should be loaded and unloaded to what they should contain and what packing materials you'll need to ensure those items' safety. You also need to know that the electricity will be on when you arrive, your mail will go to the right place, and that you haven't left anything critical behind. 

Marketing content creation also requires planning, and not just in terms of organizing text and images. Ideally, you want to create an editorial calendar to coordinate and schedule your stream of content throughout the year. You must also select and nurture the right mix of social media channels to host that content and direct it at your target audience.

They Both Reward Efficiency

I've moved several times over the years, and every time I do, I manage to perform the move that much more efficiently. A move that once took several stages now only takes one or two. That's partly because I discovered the value of throwing stuff out. Where I used to simply pack up everything I owned without a second thought, I now start by asking myself, "How much of this do I need, and how much of it can I lose to streamline this project?" In the process, I've come to embrace a simpler, more minimalist lifestyle. 

Of course, that choice won't work for everyone -- but its equivalent in the world of content creation will. I'm talking about scrutinizing each and every line of copy you write. Are you using two words where one would do, or a four-syllable word where one syllable would make the point? the "slimmer" your content, the more powerful and readable it becomes. Less is more!

They Both Benefit From Outsourcing

Do you recall how you felt during and after your last move? It wasn't exactly a picnic, was it? Now matter how carefully you plan it and how efficiently you execute it, a move requires time and effort. The more of the work you do yourself, the harder it gets. (I've moved myself entirely without aid enough times to know.) At some point, you realize that you can save a lot of sweat, pain, and exhaustion by hiring a moving company for at least some of the labor involved. 

Well, you can take the same approach to content creation. Brainstorming ideas and polishing them into little jewels of persuasion can eat up a ton of time, keeping you from other necessary work while leaving you with double vision and a headache. A freelance copywriter can produce much of the content you need at a professional skill level. You know where I'm going with this, right? If you want to enjoy a speedier, less stressful, more successful marketing campaign, contact me today and move that content creation burden in my direction!