Wednesday, September 13, 2023

The Gift that Keeps on Giving: Smart Ways to Repurpose Your Blog Content

Let's face it, blogging is hard work. Not only do you need to craft relevant, entertaining content that compels your target audience to action, but you have to do it again and again, cranking out posts like clockwork, to reap the full benefits of this form of content marketing. If you're going to put that much effort into the task, you might as well get as much out of your labor as possible -- and that means finding lucrative ways to repurpose that content. Take a look at a few smart ways to make your blog the gift that keeps on giving.

Compile Your Blog Posts Into a Book (or Speech)

One of the simplest and most popular ways to repurpose blog content involves dropping them together into one longer manuscript, "massaging" them until you have an honest-to-goodness eBook or printed book. Go back through your previous posts and look for an overall theme that might lend itself to this treatment. You can even blog with this end goal in mind, posting a series of related articles that naturally come together to convey a single major point. Are looking to put together a speech you can deliver to groups and associations? Look no further than your blog for source material -- or sell your blog-derived book at your presentation.

Turn Your Blog Posts Into a Course

Do you regularly dispense guidance, advice, or educational content in your blog posts? If so, you just might have the bones of an online course that you can upload to one of the major online education platforms. This strategy doesn't just open up a new potential income stream for you; it also reinforces your reputation as a problem-solver and an expert in your field. You can expand on the source material as much as you like to turn it into a series of valuable lessons.

Turn Blog Posts Into Videos

Everybody's consuming online video on a massive scale these days, with youTube serving as the most obvious example. Uploading useful, entertaining videos to your company's YouTube channel can boost your online footprint, reputation, and visibility. Since that's also the goal of regular blogging, why not use one to produce the other? Simply read your blog text into a microphone, add that audio to some relevant images, and presto -- you just made a Youtube video that's just as meaningful to your target audience as the original blog post. Why bother with this kind of redundancy? because some people are primarily readers, while others are primarily viewers. You want to grab the attention of both camps, right?

Of course, you have to have the original blog content before you can morph it into something else. If writing those original posts still stands in your way as a bottleneck to successful marketing, why not enlist the aid of a skilled freelance copywriter? Contact me today to get the creative ball rolling -- and then watch where it takes your business!