Does content writing feel like a joy or a slog to you? I've worked with countless clients who used to stare at a bank screen and growl, "God, not more of this!" So if you'd rather do anything else in the universe than draft that blog post, email campaign article, or promotional piece, you're hardly alone. But you can turn that frown upside down by making your marketing content creation more fun, both for yourself and for your target audience. The following tips should help.
If you follow this blog, you know that I've spilled my share of virtual ink about how you must write for your audience, not for yourself. After all, you're probably not your own target market; your personal likes, dislikes, needs, concerns, and shopping habits may not intersect at all with those of your customers. But I honestly believe that when you enjoy creating your marketing content, that enjoyment shines through by lending the content more sparkle and vitality. So by entertaining yourself in the content creation process, you can energize your audience by osmosis.
Think of some of the funniest things that have occurred to you in your business or personal life. While you're giggling over that, ask yourself how you can leverage that into a story -- a story that you can then relate to your audience's experiences and struggles.
Lead With a Joke
You've probably seen or heard this approach used by all kinds of narrators, from preachers and teachers to journalists and keynote speakers. It's a powerful way to break the ice and get your audience on your side from the beginning. A humorous anecdote or elaborate joke can set the stage for a lighthearted romp, grabbing audiences' attention, tickling their emotions, and encouraging them to read on. If you enjoy the story as much as your audience, you'll be that much more eager to keep producing more of the same.
Get the Reader in on the Act
What's more fun and interesting -- being talked at, or having a two-way conversation where your thought, insights, and opinions matter? Yeah, that's what I thought -- and I guarantee that your readers feel the same way. That's why you should add entertaining interactive options to your marketing content wherever possible.
Simply asking leading questions throughout the body of the content can do wonders to create that interactive feel. Then when you get to the end of your blog post, email, podcast, or video, reach out for direct input in your call to action. Add a quiz, ask for feedback on a particular point, or provide a link for readers to enter a contest. You can even challenge your readers to send in their own short videos or stories as part of the fun!
I understand, of course, that even fun can occasionally be hard work, especially when you're not in the happiest of moods. (As Steve Martin famously said, "Comedy is not pretty.") There are times when you could use an influx of outside ideas, energy, and creativity to keep the good times rolling. But you're in luck, because I enjoy giving business's marketing content that extra kick in the pants. So contact me today -- and start having more fun with this essential element of your success!