Monday, October 16, 2017

4 Signs That Your Blog Is Busted

You may have come to blogging for all kinds of reasons. Maybe your social media guru told you that you should be blogging, or maybe you decided to pursue blogging as a revenue stream. Maybe you just want to cement your authority as an expert in your industry. So you got the blog up and running, and now you feel like you might as well not have bothered. What are you doing wrong? Here are four possibilities to look for.

1. Your Posting Schedule Is All Over the Place

How regularly do you post your blog articles -- once a day, once a week, once a month, or whenever you feel like dealing with it? A haphazard posting schedule impairs your ability to develop a loyal readership. You have to train people to know when the newest article is likely to go up so they'll turn your attention in your direction on a regular basis. In the worst-case scenario, a neglected blog might cause your audience to give upon you altogether. Whatever schedule you set, stick to it.

2. Your Content Is All Over the Place

Even if you're posting like clockwork, your blog could still be coming across as a scattered mess of ideas, especially if every article is aimed at a different audience segment. Stop and ask yourself, "Who am I writing for? Who is my ideal reader?" Most likely, it's also your ideal customer. Focus on addressing that customer's needs, concerns and questions, and your blog will instantly come into sharper, clearer focus -- and make a more concentrated impact.

3. Your Sales Pitch Is Turning People Off

Whether you're trying to monetize your blog through affiliate links or you're simply trying to promote your own products and services, it's all too easy to accidentally turn your blog into something that feels like an infomercial. Sure, infomercials can and do work, but at the risk of conveying a sleaze factor you probably don't want associated with your brand. Many web users have already lost patience with hosted content and other sales pitches masquerading as serious content -- so if you do want to sell through your blog, be upfront about what you're doing.

4. No One Knows Your Blog Exists

Did you create your blog with an "If you build it, they will come" attitude? If you have a brilliant blog that only receives a few sporadic hits with each new post, the problem may lie with the fact that you're not promoting the thing. Sure, people searching for specific answers to their problems stumble onto helpful, compelling blog articles all the time, but you can't rely 100 percent on this passive approach to inbound marketing. Get the word out by announcing your latest magnum opus on your key social media channels, complete with links. Talk up your blog at networking events or in your other marketing endeavors. Hook up with other bloggers and share their posts with your audience; they just might return the favor.

If your blog is busted, don't write it off as a bust. See if you need to fix any of the above issues -- and then do it!