Monday, October 2, 2017

It's the Fourth Quarter for Preparing Your 2018 Marketing Content

Here in the middle of football season, you have have already seen your share of heart-stopping fourth quarters. Fans, players and coaches alike know the adrenaline rush that accompanies the knowledge that you've got one more quarter of play to do whatever must be done to walk off the field a winner. Well, the same holds true for many aspects of the business world at this time of year. You've got this one remaining quarter of the year to get your tax information in order, get those receivables into your coffers -- and prepare the next year's marketing content.

Isn't marketing a year-round activity? Yes, it should be. But you'd be surprised how many small business owners put their mindsets into "end-of-year"mode, concentrating solely on cleaning things up, shutting things down, and generally putting the year to bed. That's all well and good, but next year starts on January 1st -- and with it, a fresh push toward new goals. Will your marketing efforts be in position to support those efforts right from Day One, or will you waste the first part of the year slowly and painfully bringing your business back up to speed?

Marketing campaigns take time to conceptualize, plan and implement. You need to work out your marketing strategy, assign the content creation to your team (copywriter, graphic designer, social media coordinator, website provider etc.), and then allow these professionals the time they need to get the job done. You then need to approve the job and make sure your shiny new campaign is ready to roll out right at the beginning of an equally shiny new year.

Now is the time to get your marketing content in good shape for 2018. We're in the fourth quarter, and the clock is running out. Fortunately, you have access to a freelance copywriter who can help you generate much of that marketing content quickly, painlessly and professionally. Make the right calls, right now, so you can know you're ready for the next "big game" as soon as the final whistle blows on this one!